Craft Beer enthusiasts enjoy drinking and tasting different kinds of beers and combining to their meals wheter on home or at a restaurant. As a beer and culinary enthusiast, I've gathered two articles that will help you to do the combo for cooking with craft beer.
The first article, written by John W. Mitchell outlines in a very cohesive manner, the common mistakes when introduzing craft beer to someone new to the topic. Frequently craft beer is treated in a pretensious way and too sophisticated to a person, which is not related to the personality of a beer fan. Also, very often, it is introduced a very different kind of beer to what the person is used to it, causing a normal rejection to the person, as the taste is quite different from what they're used to. In general the rule is to keep it simple and don't exagerated when talking about craft beer. After all, it's just beer.
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The second article, by Adam Dulye explicits the necessity of restaurants, chefs and gastronomy instituitions of relevant information and content to teach how to mix and cook with craft beer. Nowadays the main source of information is Google, major websites as CraftBeer.com and published books on the matter. Although important content is being shared and knowledge expanding, still we see gaps regarding the info by the most knowledgeble people on the subject. That's why a course (CraftBeer.com Beer & Food Course) was created to give a beacon of light on craft beer on the menu topic.
In summary, it is very important to take the correct actions when including craft beer on your menus.
1) Don't complicate it - don't act as if you know something you don't, start with the simple choices and the fairly common and famous craft beers.
2) Search and research - look up on the internet, read a lot of books, talk to people, visit bars and restaurants so you can create your clipping of information.
3) Educate yourself - not knowing is no shame but pretending you do is, so look for relevant institutions and professionals and take a course or two on the matter.
Craft Beer is getting the deserved attention and you definetely should be part of it. Wheter cooking at home or putting new recipes on you restaurant's menu, do it the right way with simple and concise actions.
My name is Rafael Maximo, I'm a Digital Marketing professional specialized in Planning and taking the Social Media Marketing Specialization of Northwestern University. I'm very fond of Wine and Beer with a bohemian spirit. @rpmaximo
